Tue. Jul 23rd, 2024

Healthline assembled this list of vitamin subscription services based on the following factors:

  • Quality: Are the supplements made from high quality ingredients and free of artificial additives, such as colors or preservatives? We also looked for services with products that are third-party tested or undergo testing at multiple stages of manufacturing.
  • Selection: Does the service offer a wide selection of products to meet the needs of most people?
  • Individualization: Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
  • Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or dietitians, for paying members?

Best overall

HUM Nutrition

  • Price range: $10–$60 per product
  • Shipping: free for orders over $50, $5.95 for smaller orders
  • Personalization: online health quiz and access to registered dietitians
  • Certifications: third-party tested
  • Products: multivitamins, minerals, herbal blends, probiotics, superfood powders, dissolvable collagen tablets, protein powder, and other specialty supplement formulations

HUM Nutrition offers a variety of supplements that are third-party tested for label accuracy and formulated to address specific issues, such as insomnia, anxiety, and food cravings. The products are also free of gluten, GMOs, and artificial sweeteners and colors.

While HUM’s products are formulated based on scientific research, keep in mind that there’s no guarantee these supplements will produce the results you’re hoping for.

HUM Nutrition first asks you to take an online health assessment and then, based on your answers, provides you with a health report and supplement recommendations.

The service also assigns you a registered dietitian (RD) whom you can contact with questions or concerns about your supplement routine.

To help cut down on the cost, HUM Nutrition offers a 15% discount if you order 3 or more products per month.

You can read more about HUM Nutrition in our comprehensive review.

Best value

Nurish by Nature Made

  • Price range: $4–$15 per product
  • Shipping: free for orders over $30 within the continental United States, $8 otherwise
  • Personalization: online health quiz
  • Certifications: many products verified by U.S. Pharmacopeia (USP)
  • Products: multivitamins, letter vitamins, minerals, omega-3 supplements, probiotics, herbal blends, prenatal vitamins, and other specialty supplement formulations

Nurish by Nature Made offers a customized menu of Nature Made vitamins and supplements based on your answers to the company’s 5-minute online health quiz.

Every 30-day supply arrives with each day’s supplements individually packaged in an envelope with your name on it, making it much more convenient than dealing with supplement bottles or remembering to refill a pillbox each week.

Most people can expect to pay about $30 per month for Nurish by Nature Made supplements, meaning that it’s one of the more affordable options.

What our tester says

“I tried Nurish by Nature Made for 1 month and found it to be an overall positive experience. The pills were easy to swallow, and I didn’t notice any negative side effects. I also appreciated the details provided on the Nurish website related to each supplement.

“With that said, there were some gaps in the quiz assessment, making the supplement recommendations potentially challenging to navigate for those who aren’t well versed in nutrition. If you decide to give Nurish a try, I recommend sharing your product recommendations with a trusted healthcare professional before subscribing.”

— Allison Knott, MS, RDN, Healthline contributor

Read more about our experience trying Nurish in this hands-on review.

Most variety


  • Price range: $5–$32 per product
  • Shipping: free for orders over $40, $8 for smaller orders
  • Personalization: online health quiz
  • Certifications: third-party tested
  • Products: multivitamins, letter vitamins, minerals, herbs, probiotics, collagen powders, protein powders, electrolyte sticks, and other specialty supplement formulations

Like other supplement subscription services, Care/of bases its recommendations on a quick online health assessment.

The supplements are packaged in convenient daily envelopes, which are shipped in 30-day bundles. The service also stands out for its large variety of products.

Many items are non-GMO, vegan, and gluten-free, and potential allergens in each product are clearly labeled on the company’s website.

What our tester says

“Overall, I found the daily packs convenient, especially for traveling. I also appreciated that the capsules were easy to swallow and didn’t leave a bad aftertaste.

“On a similar note, I enjoyed the vanilla-coconut flavor of the protein powder and was happily surprised that it didn’t leave an artificial aftertaste, which many protein powders seem to have. While the powder mixed well with water, I recommend combining it with oat milk for a creamier texture.”

— Kelli McGrane, MS, RD, Healthline Nutrition and Fitness Market Editor

You can read more about Care/of in our comprehensive review.

Best high end


  • Price range: $1.80–$54.90 per product
  • Shipping: free for orders over $50, $8 for smaller orders
  • Personalization: online health quiz and access to a healthcare professional
  • Certifications: none
  • Products: multivitamins, letter vitamins, prenatal vitamins, omega-3 supplements, herbs, probiotics, and other specialty supplement formulations

Persona offers more than 90 products, including a wide variety of letter vitamins, supplement blends, and herbal supplements delivered in daily packs.

In addition to personalized recommendations based on the results of an online quiz, the company provides access to a team of RDs, pharmacists, and other health experts who can answer your questions.

Many products are non-GMO, vegan, organic, or gluten-free, but this depends on the specific supplements you select.

While the company claims that supplements are tested multiple times throughout the manufacturing process, Persona products are not third-party tested.

Just keep in mind that Persona is not cheap. Depending on the supplements recommended to you, a monthly supply may cost $100 or more, though you can customize your shipment to suit your budget.

You can read more about Persona Nutrition in our expert review.

Best for families


  • Price range: $33–$54 per product
  • Shipping: free
  • Personalization: products formulated for specific ages, genders, and stages of life
  • Certifications: all products third-party tested; some also certified by USP or Informed Sport
  • Products: multivitamins, prenatal vitamins, postnatal vitamins, kids’ gummy multivitamin, synbiotic, and protein powders

Ritual is a supplement subscription service that’s well known for offering high quality multivitamins to meet the needs of men, women, teens, and children, as well as people in the prenatal and postnatal stages.

Additionally, the company offers a Synbiotic+ to support gut health and a line of pea-based protein powders, with options for adults ages 18+ and 50+ and a Pregnancy & Postpartum Daily Shake.

All Ritual supplements are non-GMO, vegan, and free of fillers and artificial ingredients. They’re also free of sugar and many common allergens, including dairy, gluten, and nuts.

To help make the service more affordable, Ritual offers a $15 discount if you purchase more than 1 bottle per month.

What our tester says

“I found Ritual’s Essential for Women Prenatal to be a great prenatal vitamin option. I appreciated the convenience of the subscription model and found the ingredients to be of higher quality compared to many other more mainstream brands.

“Additionally, while it’s marketed as having a lemon essence, I found the taste and smell to be quite neutral and not overpowering.”

— Catherine Conelly, Healthline Editor II

Learn more about Ritual in our comprehensive review.

Best for men


  • Price range: $35–$54 per product
  • Shipping: free
  • Personalization: online meeting with a healthcare professional
  • Certifications: none
  • Products: men’s multivitamin, medications, and other specialty supplement formulations

Roman is a unique telehealth service offering access to doctors and other health professionals for a variety of medical reasons, many of which are specific to men’s needs, including erectile dysfunction, hair loss, premature ejaculation, and low testosterone.

The company offers a line of carefully formulated supplements for prostate and heart health, testosterone support, stress relief, focus, and cellular health.

Roman also offers a men’s multivitamin, which you can purchase without seeing one of Roman’s healthcare professionals.

On the company’s website, you can read more about each ingredient, the scientific evidence supporting its use, and why it was included.

Just keep in mind that the supplements are not tested for accuracy or purity by an independent lab.

Your first order of each supplement comes with a reusable jar, and subsequent orders arrive in a bag so you can refill the jar. Discounts are available if you purchase a 3-month supply.

Best for athletes


  • Price range: $22–$47 per product
  • Shipping: free for orders over $60, $5.99 for smaller orders
  • Personalization: online quiz
  • Certifications: none
  • Products: protein powders, electrolyte sticks, pre-workout blends, collagen, fiber, creatine

While it doesn’t offer multivitamins or letter vitamins, Gainful has a variety of personalized workout supplements, including protein powders, hydration formulas, pre-workout blends, and performance boosters to help you meet your fitness goals.

The company collects information about your activity level, health and fitness goals, and typical eating pattern using an online quiz. It then uses your responses to provide a curated supplement regimen to fit your needs.

All ingredients are free of soy and artificial flavors, colors, and sweeteners. Several gluten-free and plant-based options are available.

Gainful provides detailed information about the ingredients and nutritional content of each product and allows you to add or remove any of the recommended supplements to build your own subscription.

Gainful manufactures its products in facilities that adhere to the CGMPs. However, the supplements are not third-party tested.

Learn more about Gainful in our comprehensive review.

Best prenatal


  • Price range: $22–$59 per product
  • Shipping: free for subscriptions over $35 and one-time purchases over $60
  • Personalization: products formulated for various stages of pregnancy and conception
  • Certifications: third-party tested
  • Products: prenatal vitamins, multivitamins, probiotics, iron, and other specialty supplement formulations

Perelel aims to provide nutritional support for all stages of womanhood and was founded by an obstetrician-gynecologist alongside a team of experts in women’s health.

Perelel offers daily packs of prenatal blends formulated for each trimester, along with an assortment of multivitamins for men, women, and people who are trying to conceive.

In addition to its signature daily packs, Perelel offers several stand-alone supplements, including probiotics, iron, and an herbal blend to support libido.

Perelel offers a 3-second survey on its website to help you find the right product for you.

All products are third-party tested and free of gluten, soy, GMOs, colors, and synthetic fillers.

Do you need to take vitamins?

Most people are able to meet their nutritional needs by following a healthy diet.

However, vitamins can be beneficial in some cases, especially for people with certain health conditions or those following restrictive diets.

Your doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.

How much do vitamin subscription services cost?

The cost for vitamin subscription services can range quite a bit and may depend on a variety of factors, including the specific company and number of supplements you order.

However, most of the services covered in this article cost $20–$100 per month.

How do vitamin subscription services determine what supplements I should take?

Some vitamin subscription services use an online quiz to collect data about your diet, lifestyle, and health goals and provide personalized product recommendations for you.

Others may base their recommendations on blood tests or DNA tests, which can identify specific supplements that may be beneficial.

Certain subscription services also offer access to a healthcare professional, such as a doctor or RD, to provide individualized guidance and nutritional advice.

Are personalized vitamins worth it?

Personalized vitamins can be an easy and convenient way to add supplements to your routine, especially if you’re not sure where to start.

Because nutritional needs can vary based on your age, sex, and lifestyle, personalized vitamins can help ensure that you’re getting vitamins and minerals that can be especially beneficial for you.

However, keep in mind that the health quizzes used by many personalized vitamin companies aren’t a substitute for a thorough medical review by a healthcare professional.

Additionally, in some cases, personalized vitamins may not be necessary, including for those who only need 1–2 vitamins or minerals to meet their nutritional needs.

Are monthly vitamin subscriptions worth it?

Whether a vitamin subscription service is worth it depends on the service and whether you value the convenience it offers.

For example, some companies offer discounts when you sign up for a subscription. However, other subscription services might be more expensive than purchasing similar supplements elsewhere online or at your local store.

Also keep in mind that some subscription services offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.

Are personalized vitamins FDA-approved?

Although the FDA is responsible for overseeing the safety of dietary supplements, supplements actually aren’t required to be individually approved by the FDA before being sold.

For this reason, it’s important to look for other measures of quality, such as third-party testing.


By Alan

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